Branding.
Content Strategy. Copywriting.
Agency-forged processes, brand-centric perspective, culture-first philosophy, strategically-driven approach, tactically-grounded results.
I'm Chris O'keEffe
I am an optimistic and solutions-oriented creative director and content strategist with a foundation in copywriting.
I have been on the brand side & the agency side. I am fluent in both "client" and "creative director". Do you need me to augment your in-house team for a specialized project? Sounds good. Would you like me to bring in my own designer for a brand facelift? I'll show you a couple of options. Are you already engaged with an agency and want to make sure you're getting the most out of them? I can be your advocate. Not sure exactly what you need? I can help you define that, too.
Let's Create
Industries
Education | Food & Beverage (Restaurants, Hospitality & CPG) | Cannabis | Podcasting | Blockchain/Crypto | Digital Health | Personal Genomics | Non-Profit | Fintech | Pharma | Lifestyle | Apparel | Arts & Entertainment | Sports | & MoreFood and Beverage Focus
Life Sciences Focus
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Offerings
Brand Creative
What are the core elements of your brand? I'll help you shape the language and the direction of the very foundation of your business identity. With a strong design partner (I've got some if you don't), we can also refresh or rebuild your visual identity. Deliverables:
- Brand Name
- Taglines
- Mission
- Vision
- Value Proposition
- Campaign Creative
Content Strategy
What's your story? What do you want to talk about? What conversations do you want to own? What kinds of content do you want to create? How often? I help businesses write the playbook for their next phase. Deliverables:
- Messaging Pillars
- Content Maps
- Response Matrices
Copywriting
Additionally, I offer these and other services as part of a larger package or (occasionally) as standalone deliverables:
- Style Guides
- Web Copy
- Blog Programs
- Video Scripts
- Radio Spots
- White Papers
- Campaign Creative
- Press Releases & PR Support
- Messaging Platforms
- General Marketing (B2B, B2C, B2B2C, BB8, C-3PO etc)