When trying to positively affect nutritional health outcomes, what people really want to see is a lot of data and literature on the subject. Just kidding! If you want people to make better food decisions, show them delicious looking meals that are attainable for their lifestyle.
This “recipe” project came to me as a germ of an idea, and we were able to build it out into a full program. While we can see how it comes alive on social and digital, we developed a cadence to deliver this content to susceptible populations within the client’s care model. We made measurable differences in people’s lives.
We also subtly built two sub-brands around the project. “Real Recipes” refers to the both the healthy ingredients and the attainability of the dishes for busy people. “Between Visits” reinforces the client’s care model, which focuses on behavior and relationships over medical interventions.
Campaign
Between Visits
Client
Firefly Health
My Role
Strategy, Concept, Creative Direction
Team
- Karen Garro — Food styling
- Ryan Maurer — Photography
- Don Raymond — Art Direction
- Lauren Contic — Art Direction
- Lauren Recchia — Project Coordination
- Emma Lugten — Subject Matter Expertise
