Portfolio

Creative Direction

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All Within Steps

After working with Destination Salem in late 2019 to develop the next year’s tourism campaign, we spent 2020 telling folks not to come here. For 2021, we needed a recovery marketing campaign that was inviting without referencing what we had all been through the year before. 
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narrative design + Game Writing

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Narrative Designer | Video Game Writer

Let’s talk about how I can help your next game.
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Content Strategy

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Between Visits

This “recipe” project came to me as a germ of an idea, and we were able to build it out into a full program. While we can see how it comes alive on social and digital, we developed a cadence to deliver this content to susceptible populations within the client’s care model. We made measurable differences in people’s lives.
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Copywriting

While I've focused more on content strategy and creative direction in recent years, my background is in copywriting and I still enjoy it, for the right project. Here is an array of highlights from throughout the ages.
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Sweet Baby Ray’s

Assorted projects for my days as a copywriter on this iconic American barbecue sauce.
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Moxie

Assorted projects for my days as a copywriter on this icon New England CPG.
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How Big is the Human Genome?

This piece for Veritas Genetics is actually cited as a source for the Whole Genome Sequencing Wikipedia entry. That’s a big win for a content geek!
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Contact Me

You can reach me at christopherokeeffe@gmail.com or using the form below: