Campaign
Assorted Copywriting
Client
Sweet Baby Ray’s
My Role
Writer
Partners
Don Raymond — Art Direction
The Everlasting Rib Roast
I had the idea to take the standard “Yule Log” video to a more delicious level. Now, every holiday season the brand has a new excuse to talk about this video again, which is a good thing.
Monster Movie Posters
We had a lot of fun with these. The client wasn’t sure how these would help sell sauce. We were #1 that year — something worked!
